I recently met the lovely Charlotte Wood, founder of Wild Wood London, in her beautiful Wandsworth studio to chat all things floral and find out a little bit more about her and her beautiful flowers.
After years of designing for the likes of Burberry and All Saints, Charlotte set up Wild Wood London in 2014 after always knowing her heart lay in the world of flowers. Training at the world renowned McQueens in London, Charlotte developed and honed her skills, creating Wild Wood London’s signature style of natural and whimsical floral creations.
I really love her signature style and wanted to find out a bit more about her inspirations and advice on wedding flowers....
What made you make the move from fashion to flowers?
I have aways been interested in flowers and when I lived in Islington I would always walk to Colombia road on a Sunday to buy fresh flowers. It was a weekly treat and I always have fresh flowers in my homes, they instantly lift a room and make it homely.
What are you favourite flowers?
I adore lupins, they have such a unique look and are only in season for a couple of weeks.
Where do you draw your inspiration and ideas from?
I tend to look at artists for inspirations in particular Dutch masters. My background is in Womenswear design and fashion is also a strong influence in my work.
Are there any new and exciting flower trends/ideas you think we will see lot’s more of at weddings?
I don't tend to follow trends on the whole but I love the introduction of more foliage and plant based weddings. I have a wedding in a few weeks and the bride has selected a completely succulent bouquet with matching buttonholes and centrepieces. On our website I have a bouquet called Keats that is created from a variety of different foliages.
Which flowers are currently in season and work really well for Autumn weddings?
Dahlias are beautiful and come in such a variety of colours.
Where is your dream venue/location that you would love to adorn in flowers?
I would love to dress Aynhoe Park which is a private family home that truly embodies British eccentricity and is available for private hire.
What tips would you give brides who feel a little lost when picking flowers for their wedding?
Firstly I would look at which flowers are in season, which sounds simple but over half my enquiries are for bridal bouquets that are out of season.
From there narrow down your favourites and also figure out where you would like to spend your budget for flowers. This will really help your chosen florist to tailor designs to your brief.
For example, if the reception area is where you and your wedding party will spend the majority of your time then focus on that area. If you would like to have a dramatic entrance such as a floral arch or a flower wall as a background for all your photographs allocate your budget accordingly.
I am slightly in love with this flower wall Charlotte recently created for Maison Makarem, and as Charlotte mentions above something like this would look equally at home at a wedding as a feature photograph wall.
For more information on Wild Wood and an abundance of amazing floral inspiration plus floral workshops visit www.wildwoodlondon.co.uk or email email@example.com.